①Responding to anonymous attacks in public
You’re giving them a platform. That’s exactly what they’re after. A public response amplifies the original message, validates the attacker as a legitimate interlocutor, and embeds them in the algorithm’s memory.
Rectifa's Approach:Assess the source and scope before speaking out. Respond to the facts, never to the narrative driving them.
②Leaving business accounts inactive
An inactive LinkedIn account and a forgotten email address = an open door to identity theft. According to the FTC, 160,000 scams a year impersonate government agencies in the United States. A dormant account becomes a sitting duck.
Réflexe Rectifa:Annual audit of digital presence on behalf of the organization and its executives.
③Commenting without mapping first
Any public statement can be taken out of context and repurposed by adversaries to advance a narrative that runs counter to your own. It’s not your message that matters—it’s what others do with it. Without first mapping out the media and digital landscape, you’re communicating blindly.
Rectifa Reflex:Systematic analysis of the surrounding narrative landscape prior to any meaningful communication.
④ Do not confuse criticism with personal attacks
Confusing public opinion, misinformation, and coordinated attacks only exacerbates the crisis. These three types require three radically different responses. Confusing them can turn a manageable incident into an escalation. This distinction must be learned in advance, never under pressure.
Rectifa's Approach:Train teams to identify different narrative patterns outside of crisis situations.
⑤Never audit yourself
It’s hard for an organization to see its own blind spots. What you don’t notice about yourself, others will spot and take advantage of.
Réflexe Rectifa:An annual narrative assessment conducted by an outside perspective.
Ekedi Kotto Maka