Narrative watch: method, tools and challenges
Narrative intelligence is a continuous observation tool for understanding the narratives, perceptions and dynamics that develop around an organization.
In other words, narrative intelligence...
Focuses on qualitative, contextual analysis of public discussions, weak signals and news content. Unlike traditional media monitoring, it aims to understand dynamics rather than simply collect them.
The objectives
- detect emerging stories ;
- analyze narrative trends ;
- understanding audience perceptions ;
- anticipate risks of tipping or deformation.
Rectifa methodology
- Identifying narrative territories
- Multi-platform monitoring
- Contextual analysis
- Story mapping
- Alerts and recommendations
Narrative monitoring helps you stay one step ahead.