Rectifa, an approach based on field experience
Rectifa was born out of real-life situations where a lack of narrative reading cost dearly in terms of credibility, missed decisions, and lost influence. Rectifa works on what precedes crises: the narrative dynamics that determine how events will be interpreted.
Why choose Rectifa?
For reading ahead, not reacting.
Rectifa steps in before narrative dynamics escalate into an open crisis. By the time others respond, you’ve already taken action.
To understand what's really going on, not just what you see.
Rectifa analyzes the underlying dynamics of narratives, not just the surface-level signs. It offers a strategic perspective where conventional communication approaches fall short.
For expertise honed in the field.
From corporate environments to stabilization missions in conflict zones, Rectifa identifies narrative hostility where it is most intense.
For a confidential relationship at the decision-making level.
A direct relationship, with no middlemen, and no leaks.
For expertise that you won’t find anywhere else in this form.
Few firms understand narrative hostility. Even fewer have experienced it firsthand. Rectifa does both.
Ekedi Kotto Maka
Founder, Rectifa
After more than a decade supporting organizations in Europe, North America, and Africa with their strategic communication challenges, Ekedi Kotto Maka joined a United Nations stabilization mission—where narratives can be deadly, where information is literally a weapon, and where the dynamics of influence determine the outcome of situations.
Back in corporate and institutional settings, she observes that the mechanism remains the same. Only the scale of the challenges changes.
From this journey, at the intersection of fieldwork, strategy, and engagement, Rectifa was born.