Rectify mainly intervenes when the organization observes one of the following signs:
An ongoing controversy whose origins remain unclear.
Several different charges are beginning to combine.
The intensity of an online conversation increases despite denials.
Unexpected actors relay or amplify a narrative in a coordinated manner.
An accusatory framing is beginning to shape media coverage.
In these situations, communicating better or more doesn’t make a difference. The question then becomes: who shapes this narrative, based on what logic, and how can we regain control and restore trust?
Understand before acting.
Rectifa does not make recommendations blindly. Before taking any action, we conduct a comprehensive assessment of your narrative situation. Within 30 days, you’ll know exactly where your vulnerabilities lie, what needs to be done, and the first steps will already be underway.
Start with a narrative assessment
Rectifa breaks down the dynamics between prevailing narratives and provides you with an in-depth analysis, set within its proper context, to help inform your decisions.
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Understanding the structure of the narrative currently circulating.
Identify the factors that increase its virulence.
Assess the risk of escalation as a preventive measure.
Outline the initial strategic response to restore confidence.
What the assessment covers
- Mapping of active narrative dynamics surrounding your organization.
- Identification of actors and influence mechanisms.
- Assessment of your exposure: reputational, institutional, decision-making.
- Actionable strategic recommendations.
Following the diagnosis, three forms of support are available:
Targeted mission
Intervention on a specific issue or identified crisis.
Recurring mandate
Narrative monitoring and long-term strategic advice.
Partnership
Integration into an ecosystem: legal, cyber, public affairs.
A confidential conversation to start with.
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