Rectify mainly intervenes when the organization observes one of the following signs:
An ongoing controversy whose origins remain unclear.
Several different charges are beginning to combine.
The intensity of an online conversation increases despite denials.
Unexpected actors relay or amplify a narrative in a coordinated manner.
An accusatory framing is beginning to shape media coverage.
In these situations, communicating better or more doesn’t make a difference. The question then becomes: who shapes this narrative, based on what logic, and how can we regain control?
Understand before acting.
Rectifa does not make recommendations blindly. Before taking any action, we conduct a comprehensive assessment of your narrative situation. Within 30 days, you’ll know exactly where your vulnerabilities lie, what needs to be done, and the first steps will already be underway.
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What the assessment covers
- Mapping of active narrative dynamics surrounding your organization.
- Identification of actors and influence mechanisms.
- Assessment of your exposure: reputational, institutional, decision-making.
- Actionable strategic recommendations.
Following the diagnosis, three forms of support are available:
Targeted mission
Intervention on a specific issue or identified crisis.
Recurring mandate
Narrative monitoring and long-term strategic advice.
Partnership
Integration into an ecosystem: legal, cyber, public affairs.
A confidential conversation to start with.
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