A story is unfolding. With or without you.


Rectifa helps organizations identify and address narratives that shape their credibility and legitimacy, in three steps.

Analysis
Map what is circulating, identify emerging trends, and understand the underlying structures.

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Answer
Define the strategy and implement actions tailored to the narrative context.

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Training
Equip your teams with the skills to detect, analyze, and respond before the situation gets out of hand.

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Here are a few statistics to provide some context…

80% of executives fear reputational damage resulting from information manipulation, yet fewer than half say they are prepared. (Edelman, 2024)

Lawyer, communications agency, strategic silence.
You may have already tried everything. But the narrative that haunts you is still there, shaping how others perceive you.


Start with a narrative assessment

Rectifa breaks down the dynamics between prevailing narratives and provides you with an in-depth analysis, set within its proper context, to help inform your decisions.
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Understanding the structure of the narrative currently circulating.

Identify the factors that increase its virulence.

Assess the risk of escalation as a preventive measure.

Outline the initial strategic response to restore confidence.

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