Align Reality, Message and Perception
Your audiences don’t see you the way you intend. Rectifa identifies what your audiences actually believe, why they believe it, and what shapes that perception. Then we build the right response with you.

Ekedi Kotto Maka
Founder of Rectifa
Ekedi is a communications strategist who has worked with companies and organizations facing reputational and disinformation challenges across Europe, North America, and Africa. Before founding Rectifa, she worked on information dynamics in crisis contexts as part of a United Nations stabilization mission.
Education:
MBA in E-Business, ESGCI, Paris
Bachelor’s degree, major in Political Science, Université de Montréal
Contact Ekedi:
ekedikm@rectifa.com
How we work
What’s being said
Rectifa continuously monitors your brand, sensitive topics, and emerging narratives. We detect weak signals early, issue targeted alerts, and deliver reports your teams can act on.
Build your narrative
We identify your narrative vulnerabilities, define with you what needs to be understood and remembered, then build the messages and tactics each audience needs to hear. We coordinate their distribution so what’s true, useful, and defensible about your organization can take hold.
Prepare your teams
An exposed organization without trained teams absorbs hostile narratives without being able to read or answer them. We build your team’s ability to spot what’s rising, assess the real threat, and respond without making things worse.
Common situations we’re brought in for
You’re the target of coordinated attacks.
A hostile narrative isn’t spontaneous, it’s a deliberate tool used against you.
You’re accused of doing the opposite of what you actually do.
Your actions no longer protect your legitimacy on their own. Every decision gets dissected and turned against you, regardless of the facts.
Your silence became the story.
Others filled the space you left empty.
You’re about to make a major decision…
and want to understand the narrative landscape before acting, not after.
